Action launches a toy-range that is appealing for boys and girls aged 3 to 8 years old. The design grid is applicable to different kind of toys: indoors, outdoors, wooden, plastic, etc. The design communicates quality to the grown-ups who eventually are buying the toys.
The grid permits to broaden the assortment with different toys in different sizes, functions and targetgroups.
And did we mention that we also developed the logo? When having fun every Mini Matters!