STROOOP: Revamp of a Dutch icon

STROOOP is the new kid on the block. Revamping the ultimate Dutch icon with a French “Macaron” touch. Inspired by the Macaron, with all its flavours and colours, the “Stroopwafel” was reinvented. Yellow Dress Retail was involved from day one, developing the identity, packaging design and store design.

For starters, you can enjoy unique flavours like FRUITY RASPBERRY SPLASH, and ZESTY LEMON SPICY GINGER DUO, and there are many more to come. The new concept will thrill the current category codes.

As a promotional pack and to rattle retail, YDR combined the lively identity and packaging design with its annual season’s greetings.