Xavier hairstyling for Action

Outstanding design for our new stand alone private brand hairstyling Xavier that can take on the established brands.

Problem: Action introduces a new hair styling product range to compete with national brands.
Objectives: To unite the traditional grooming experience with a contemporary look and feel.
Creative solution: Visualizing craft in logo by integrating the scissors and use of curved typefaces and baselines in the lay-out. Combining a modern color palette with classic barber design cues reflect a contemporary grooming style.

Xavier keyvisual