Metro Group International
ABOUT THE PROJECT
Aro is the international price entry brand in the food category from Metro Cash & Carry International, a worldwide wholesale brand. The challenge is to create an overall packaging design that will suit all the different countries; therefore we had to design a variable grid that could be adapted to different languages and different photo interpretations.
To appeal to the price entry proposition we kept the packaging bright white and made the blue banner the key pillar in the design.