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Bring on the summer!

Spar introduces a whole new ice cream section. Bottom line of this colourful and happy concept is the swirl that arises from the machine when producing ice cream.

Client:
Spar

Category:
Packaging

ABOUT THE PROJECT
Spar introduces an entirely new ice cream section. The bottom line of this colourful and happy concept is the swirl that arises from the machine when producing ice cream. The Spar ice cream is available in different price ranges. The regular mouth-watering, juicy ice lollies have very bright colours, the luxury ice cream with unique flavours is sold in cool tubs and the family boxes are enriched with a special qualitative label. And of course the big ice cream tubs are used as a price runner. The overall swirl keeps the segment together and makes the Spar ice cream a true shelf hero in summer.

RETAIL COMMUNICATION
We translated the design of the pack to an ad for the local brochures that perfectly fits in with the Spar grid of arranging the shelves.

Check out our other Spar projects here.