ABOUT THE PROJECT
Spar introduces an entirely new ice cream section. The bottom line of this colourful and happy concept is the swirl that arises from the machine when producing ice cream. The Spar ice cream is available in different price ranges. The regular mouth-watering, juicy ice lollies have very bright colours, the luxury ice cream with unique flavours is sold in cool tubs and the family boxes are enriched with a special qualitative label. And of course the big ice cream tubs are used as a price runner. The overall swirl keeps the segment together and makes the Spar ice cream a true shelf hero in summer.