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Incredible India!

The e-commerce company that made online shopping popular in India.

Client:
Flipkart

Category:
Corporate Identity
Packaging
Interactive

ABOUT THE PROJECT
Flipkart is one of the top 10 Indian websites selling products across various categories including movies, games and mobiles, as well as home, healthcare and personal products– and counting! Flipkart has established its name on the Indian market and is now ready to introduce private label brands. Starting with books and electronics like Amazon,

The e-commerce company that made online shopping popular in India

Flipkart’s first private label will be dealing in electronic accessories called Digiflip.
We helped setting up the private label brand structure. Digiflip enters the market at a price entry level. The new brand is presenting products ranging from small accessories like data cables and speakers.


DIGIFLIP PRO
A second brand linked to Digiflip is called Digiflip PRO and is positioned more upmarket as a cheaper alternative for regular A-brands. YDR also designed all brand items including logo, packaging, wallpaper and boot up animation for Digiflip Pro.