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Dutch originals

HEMA has the strong belief that his stores should especially cater to the general public.

Client:
HEMA

Category:
Packaging

ABOUT THE PROJECT
Every article is very recognisable yet contemporary, fresh en user-friendly. Even the most everyday products look extraordinary and carry out the brand value of HEMA. Normal can be extraordinary! The HEMA juices are excellent in its simplicity, and fits in with the brand’s ideology. The freshness of the juice is captured in the design; you literally see what you drink.

PACKAGING
The rich and traditional bistro feeling has inspired the chalkboard concepts. The bistro chalkboard represents the chef’s special and the catch of the day. The combination of the nicely prepared meat and the use of the chalkboard emphasizes the quality of the meat.


IN STORE
Besides packaging we developed a new signing structure for the HEMA stores that fit with their ideology and created a new concept for the restaurants.

Click here to see our HEMA In store design!