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World Wide Wholesaler

Fine Life is the international private label brand in the food category from the worldwide brand Metro Cash & Carry International.

Client:
Fine Life

Category:
Packaging
Corporate Identity

ABOUT THE PROJECT
Fine Life is the international private label brand in the food category from the worldwide brand Metro Cash & Carry International. The challenge was to create an overall packaging design that will suit all the different countries; we had to design a variable grid that could be adapted to different languages and photo interpretations. The banner is the key pillar in the design and contains the product name and can adapt to the different category colours and codes.

CORPORATE IDENTITY
As part of the new packaging grid we gave the Fine Life logo a contemporary restyle.
The red colour draws your attention and preserves the consistency within the packaging.

FINE LIFE BIO
Besides the regular packaging we designed a Fine Life Bio range that kept close to the regular packaging. The logo is an adaption from the Fine Life logo, which is a big advantage for the brand’s visibility on the shelf. We also maintained the banner and added an illustrative world that tells the product’s story, whereas each illustration has a link to the packaging of a specific product.
The monstables

The monstables

FINE LIFE KIDS
Recently a new sub brand especially geared towards kids was born.
Check out the Fine Life Kids project here