ABOUT THE PROJECT
Fine Life is the international private label brand in the food category from the worldwide brand Metro Cash & Carry International. The challenge was to create an overall packaging design that will suit all the different countries; we had to design a variable grid that could be adapted to different languages and photo interpretations. The banner is the key pillar in the design and contains the product name and can adapt to the different category colours and codes.
As part of the new packaging grid we gave the Fine Life logo a contemporary restyle.
The red colour draws your attention and preserves the consistency within the packaging.