ABOUT THE PROJECT
The openness of the department ensures that entrepreneurs and fish mongers can easily contact each other enabling them to share knowledge. The addition of a cabinet where wines, stock and unusual sardines are displayed, enables cross-selling. In order to give the unusual crustaceans the attention they deserve, three lobster tanks have been placed where the King Crab and the Dutch Oosterschelde lobster can be found.
De Kweker is a professional consumer goods wholesaler with an extensive assortment of food and non-food. The assortment has a strong focus on the freshest produce and it’s completely geared to the professional food entrepreneur. The fish counter concept of Yellow Dress fits in with the identity of De Kweker and is based on a mix of different proverbs and sayings that tie in with the world of fish. The exceptionally fresh principle of De Kweker is again emphasized by the scrumptiously looking photography.