ABOUT THE PROJECT
Froq takes care of the global artwork and lithography for brands in the know. Froq is growing towards a mature implementation company worldwide and has therefore outgrown their puppy phase. They asked us to recreate their logo and website. We created a strong logo
with a typical Froq signature. We adapted the existing logo to one with a more international business look and feel, in line with the target group. The ‘approved by’ paw print from a frog in the shape of a stamp makes it an ownable logo.
The website integrates seamlessly into the new brand style. The photographs used have a strong connection with retail which refers to the business of Froq. The use of pictures of people, next to the product images, contributes to the positive tone of voice.