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Let’s go outside

Froyak, the new brand for high-quality outdoor gear, exclusively sold at Action. We developed packaging with a rugged look.

Client:
Action

Category:
Identity
Packaging

FROYAK

Want to break free? Don’t forget your Froyak! This new brand, exclusively sold at Action, for high-quality outdoor gear is getting you up for the job. For this range, which includes sleeping bags and LED torches, we developed some packaging with a real ruggedy look about it. The clear and different images make it easy to find the category you need. Froyak will boldly conquer the stores this summer and already has a tough group of followers on the lookout.