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Action launched a new hairstyling productrange in their assortment, to compete with national brands

Client:
Fixeez

Category:
Body Care

FIXEEZ

Problem:
Action launched a new hairstyling productrange in their assortment, to compete with national brands. Hair product design was needed from the get-go!

Objectives:
In a strong international brand environment Fixeeze needs to be able to convince the customer on shelf.

Our tasks:
Namefinding, logodesign, private label concept and single packagings.

Creative solution:
Strong and impactful identity that still communicates the category language.

Results:
Boosted own brand sales