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It’s Human Nature

The Royal Dutch Touring Club ANWB is an established name in the Netherlands. Almost every Dutch person has something from the ANWB in their home. Take, for example, their own outdoor clothing brand Human Nature.

Client:
ANWB

Category:
Identity
Packaging

HUMAN NATURE

Known for the shoes, raincoats, clothing and accessories. With this successful brand, you can enjoy carefree leisure time for a great price. With the introduction of the new ANWB retail formula, Human Nature was ready for an update. We were given every freedom to create a new logo, packaging and hang tags to give Human Nature a modern, fresh look. The newly designed logo is more open, friendly and approachable.

Greater focus was needed with the collection. Human Nature now comprises the segments Walking, Winter, Casual and Junior, each with its own colour and feel, making them easily distinguishable.

Shoes are an important part of the collection. They are highly visible in the shops as supplies are kept in the stores rather than in warehouses. Now that the shoeboxes feature attractive designs, the shoe display wall is a real eye-catcher in the shops.

Human Nature

Human Nature

  

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