The objective was to create an attractive atmosphere for a wider audience, especially women with kids, in the newly opened restaurant. We developed a unique, playful and contemporary illustration style for the HEMA restaurant which, together with the tasty food photography, highlights the freshness of the HEMA food range.
The green colour represents freshness and is implemented in several elements in the restaurant including the pricing signs. The written typography is specifically designed for the HEMA restaurant. The distinctive character of the typography fits the illustration style . HEMA uses Jip&Janneke for their children’s products and we have developed a shop for children to play in based on these popular characters.