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The new look of Spar

Next to the packaging, Yellow Dress also gave SPAR’s corporate clothing a cool and modern look that suits the SPAR of today.

Client:
Superunie
Spar

Category:
Identity

CORPORATE CLOTHING
The present dark clothing no longer fits in with the store’s new and fresh image that is carried out in more and more SPAR stores. For this reason SPAR asked Yellow Dress to design the new corporate clothing keyed to SPAR as the modern local shop for your everyday convenience.
Clothing

Clothing

LOOK & FEEL
In designing the clothing the focus lay on the corporate colours and playful icons that are part of SPAR’s look&feel. This iconography is the linking element between the different garments that has distinguishing features such as – for example – woven patterns on the collar and sleeve cuffs.

The new and distinctive corporate clothing comprises a trendy short apron, a red polo shirt and blouses – to name a few items. The new clothing will be worn in the stores by the middle of March 2015.