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Melkan Retail

Superunie, a purchasing organisation representing 13 independent retail formulas has so much faith in the new design grid that they immediately decided to underpin the new packaging with advertisements, bus shelters and in-store communication.

Client:
Superunie
Melkan

Category:
Retail Communication

STRATEGY
The research showed that with Melkan the care for one´s family is the number one priority. This value proposition was the starting point for the development of an invigorating and attractive new design which is able to compete with the strong top brands.

RETAIL COMMUNICATION
Superunie has so much faith in the new design grid that they immediately decided to underpin the new packaging with advertisements, bus shelters and in-store communication materials also developed by Yellow Dress.

Click here te see our full Melkan case.