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Put on a happy face

Yellow Dress Retail shaped Bonbébé, the first private label brand in the baby food category.

Client:
Superunie
Bonbébé

Category:
Packaging
Corporate Identity

ABOUT THE PROJECT
Starting as the first private label brand in the retail branch in 2007 Bonbébé offered the answer to expensive top brands in the baby food category. Other private labels followed and soon Bonbébé needed a restyle to be able to keep their valuable position.

Staying close to the core essence of the brand ‘Pure Taste’ – great taste with no artificial colour and fragrance – we developed an immediately recognizable design with happy children’s faces and the cheerful chequered linen. The product has a clear signing and is categorised for each stage of the child’s growing curve.