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MEET SPAR Visual Communication concept

Client:
SPAR

Category:
Retail Communication

SPAR

When we are asked to think retail communication, we think big:
The role of the SPAR Private Label in-store as an umbrella brand promoter will diminish due to a new central buying strategy.

To keep promoting and communicating the Brand, and thus the Brand values, a new revised and consistent visual communication concept has been developed. This new visual language finds its consistent execution in outdoor Signing, in-store communication, promotions and the promotional brochure.

Whilst maintaining respect for the iconic SPAR logo developed by Raymond Loewy in 1968, YDR developed a visual language derived from this world-famous logo.

The central structure/visual device is the linking pin through all SPAR touchpoints.