When we are asked to think retail communication, we think big:
The role of the SPAR Private Label in-store as an umbrella brand promoter will diminish due to a new central buying strategy.
To keep promoting and communicating the Brand, and thus the Brand values, a new revised and consistent visual communication concept has been developed. This new visual language finds its consistent execution in outdoor Signing, in-store communication, promotions and the promotional brochure.
Whilst maintaining respect for the iconic SPAR logo developed by Raymond Loewy in 1968, YDR developed a visual language derived from this world-famous logo.
The central structure/visual device is the linking pin through all SPAR touchpoints.