ABOUT THE PROJECT
Go-Tan is a small and professionally organised family company. Having dinner is very important in the Indonesian culture that is all about sharing wonderful moments with the people you love: your family. Go-Tan captures this moment in their product portfolio and wants to share their joy and passion with the consumer. We used the Go family in our concept and made them stand proudly behind their products.
Go-Tan IdentityColourful patterns derived from traditional Indonesian clothing, inspired by batik
To communicate an authentic and truly Asian product we used colourful patterns derived from traditional Indonesian clothing, inspired by Batik. The Indonesian Batik has a rich history and is highly developed in terms of pattern, technique, and quality of craftsmanship. All products have their own colour and unique pattern; it makes them stand out even more as a family that is proud of what they bring to the table.