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Shelf heroes

The new contemporary design for Spar reaches back 80 years of heritage, inspired by arranging the shelves in the original grocery stores. Spar is the hero on the shelf again.

Client:
Spar

Category:
Packaging
Retail communication

PRIZE WINNING PIZZA
The international Private Label Manufacturers Association (PLMA) has announced the SPAR Netherlands Mozzarella Pizza as the winner of the ‘PLMA 2014 International Salute to Excellence Award’ in the pasta and pizza category. The prize is awarded to innovative private label brands and is chosen by an international jury. Value for money and taste, as well as packing design, were the key factors in choosing the winning product.
The prize is a wonderful recognition of the private label range.

BIG SHOPPER
To be a better friend to the environment SPAR invested in this big shopper, made from just two recycled PET bottles! And it will fit your mood while you’re shopping: you can wear either the green or the red side

EAT YOUR HEART OUT!
Breakfast is a party again! Have your sandwich in the morning with chocolate sprinkles from the Spar chocolate factory. And keep turning the box round and round to see what is happening in the factory.

Spar private label

Spar private label

RETAIL COMMUNICATION
Arranging the shelves has become the essence when talking about Spar. Not just the packaging grid contains this alignment; it has become the new foundation of the private label. With our expertise on the grid it’s only a small yet very detailed step to translate this into a communication grid.
We translated the design of the pack to an ad for the local brochures that perfectly fits in with the Spar grid of arranging the shelves.

Check out our Spar advertising here!