ABOUT THE PROJECT
The clear, fresh appearance of the new private label for the Dutch Spar stores contributes to the new positioning of Spar as the modern local shop for daily convenience.
The new washing detergents are distinctive from the existing brands and seduce customers to choose for Spar private label. This concept combines an overall powerful form (the washing machine) with bright colours which are a symbol of washing power, scents and performance of the detergent.
In a market that is dominated by A-brands we chose a sympathetic atmosphere with soft shapes that is still powerful and colorful, making Spar detergents stand out in the store shelf.
The washing detergents are part of the new contemporary Spar private label design. The design reaches back 80 years of heritage, inspired by arranging the shelves in the original grocery stores. Spar is the hero on the shelf again.