Creative Strategy Director
A real retail rebel with a passion for shopping and design. Grown into a private brand junky since the early 90s. Travels India a lot and always returns inspired. Desperately trying to find a new route to the office every day.
Retail is fantastic and fast! New ideas are tripping over each other, and that’s what keeps him going. Before it gets blurry in his head, he takes a good shave to freshen up his mind, must remember to sit still!!. In secret, he’s waiting for his own Yellow water taxi to arrive…
Client Services Director
As miss Moneypenny and strategic partner at Yellow Dress, she found her passion in retail. Loving the dynamic speed of the process she’s in close contact with the customer. This ‘retaillic speed’ is reflecting her outdoor running; faster every day!
Driven, organized and creative, with an amazing critical eye for detail, she is our queen of kerning. Always in close contact with our Indian design team. Inspired by traveling all over the world, she loves talking to “colourful” people. Salsa dancing and visiting concerts is her best way to relax.
Mother of all projects, with over 20 years of experience in retail. Likes a clean desk but secretly enjoys a bit of chaos. With a weakness for chocolate, deadlines can be flexible. She keeps two feet on the ground while husband Rik takes off for another flight.
From her parents she’s inherited the precious love of packaging. And animals! Specially horses. In her spare time you will find this amazon chilling outdoors, breathing the fresh air of downtown Assendelft.
From dot to pixel, from Apple bits to ‘appetizing bytes’, from PMS to the last tiny details. This amateur chef loves to cook ‘spot-on dishes’. Of course, after taking care of ‘everything with a cable attached to it’ at the office.
A passion for packaging, beer and coffee. This unstoppable ‘sport-a-holic’ freshens up her mind while running like crazy or playing volleyball at the beach. But the best ideas arise while showering and traveling the world.
This crazy little cat lady dances on Beyoncé’s beats only. She has a passion for fashion, fitness and red wine. And loves to cycle around her hometown Amsterdam while being the best lip dubber of Justin Bieber.
No dog without an office these days. Sjuul knows her spot right next to the desk of top dog Loe Limpens. Preparing to take on another ‘crums’ adventure’ around the lunch table.
Loves to travel to mountain areas enjoying nature. During free time
you will find her hidden in the garden working the ground or talking to flowers. She likes to try different recipes but delicious televisions
stories are the real guilty pleasure.
Loves to hangout with friends. Enjoys to watch horror movies when he’s alone and music with a blast is
his favorite. But, to our relief, he’s also searching the Internet for good shopping deals.
Spiritually motivated and keen to adapt new methods and technologies for further development. In daily life a sharp negotiator who likes to bargain and purchase all kind of things, like… fresh fish. Loves to play cricket matches every fortnight and really enjoys watching fantasy movies.
Skilled photographer with a sharp focus on making good artwork. He has an intense passion for packaging. Also on his kitchen counter: in weekends he loves a culinary adventure. Shopping is also: ‘a nice way to explore the world of retail’ he says. And we agree.
This curious one is very interested in knowing more about ancient history, historical places and people’s lifestyle. Passionate lover of the countryside with a soft spot for flora and fauna.
But music was his first love.
A ‘tradition loving’ person who practices Indian medicines. He follows television mega serial stories along with family. He also admits to be a foodaholic, with a passion to taste… anything that tastes good!
Known as a vivid traveller his suitcase is always packed. He enjoys dinner with friends and a nice game of cricket after dessert. He’s always searching for new ideas and inspiration and in his spare time he plays all kinds of instruments as well. That’s the way
to design your life!
Director India Business
He loves to observe people in train stations, marketed Bengaluru’s landmark mall and enjoys influencing behavior with communication and design. Eats Biryani, rides his Royal Enfield and asks why, too often. Off late he is increasingly asking why not.