The call was to create a design that will clearly stand out from other products at the same price point. A design that looked premium and had a character.
The energy drink market is full of muscular looking cans making their marks, so it was vital that Premium Energy Drink stood out immediately.
Drawing with energy of the rooster illustration we establishing it as a crowing and gender-neutral entrant to the market.
We created a message and tone of voice that takes a dig at the competition.
Rooster, the character behind the visual is a symbol of the boosting energy, good fortune and new beginning.
Rise and Shine!