New Way for Superunie

Research has shown that Superunie’s private feminine hygiene brand, Newway, needed a revamp. The old design was considered outdated. It had poor variant differentiation. And Newway was losing market share. We were asked to turn the tide and we did.

We created a new logo and an optimistic fresh design. The new packaging now stands out on shelf and communicates an equivalent national brand quality. The advertisement and in-store communication endorse the trusted quality and new look. Newway is ready for the future!