Take-off for Lekkerland

One of the first brands on the market of energydrink (20 years old) really needed a new design and proposition to stay strong in the growing competition. We focused on the fact that energy drink also provides a positive and happy feeling. The red button remains the hero of the pack but also becomes "the star of the show” in the communication campaign. It is the inspiration that started the social media boost for the brand. “Sometimes you just need to push the red button”