International retail strategy is the roadmap for a successful retail brand to keep up with customers changing realities.
Packaging design is the most tangible brand manifestation. It is the champion element in the marketing process; “the silent salesman”.
Every great packaging design tells a story with it’s design. Bring the story alive with communication and sales will increase.
Onlife is the blurring of the online and offline world. Future sales will be divided equally between bricks and clicks. Packaging has te be reinvented in order to engage the onlife customer.