Katzennahrung for Real

The German petfood market is on the move, especially in the premium segment. To service it’s loyal customer base and to stand out from the competition, Real developed an own brand premium Cat food range. The new kid on the block, uses aside from an impeccable quality also unorthodox design to communicate the new proposition to our clients. In design and especially communication we literally brought the cat to life through the cat “Theodor”, used for in-store and online communication.

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