Katzennahrung for Real

Real developed its own premium cat food brand which uses unorthodox design to communicate the new proposition to their demanding clients. In communication, the illustration from the pack is brought to life, used for in-store and online communication.

Real Katzennahrung header

In the world of premium cat food, the image of the cat is leading. The design was inspired by mysterious black&white photography depicting only the shimmering silhouette of a cat in front of a black background.